Link My Books vs hellotax: Which Do Amazon FBA Sellers Actually Need?

If you’ve searched for Amazon FBA accounting software, you’ve probably seen Link My Books and hellotax mentioned in the same breath. That makes them sound like alternatives to each other — pick one or the other. In practice, they solve two different problems, and quite a few sellers end up needing both.

What Link My Books actually does

Link My Books automates bookkeeping. It pulls your Amazon (and other marketplace) settlement data — sales, fees, refunds, and tax — and syncs it into Xero or QuickBooks as clean, categorized entries. The problem it solves is manual reconciliation: without it, someone has to sit down with a settlement report and figure out what each line item means for the books. It doesn’t register you for VAT anywhere or file returns on your behalf — it assumes your VAT setup already exists and focuses on getting your sales data into your accounting system correctly.

What hellotax actually does

hellotax works upstream of that. It monitors your VAT registration thresholds and stock movements across EU countries, and handles VAT compliance and filing — registering you where you’re legally required to be, and submitting returns through a network of local accountants. The problem it solves is a legal/compliance one: knowing where you owe VAT and getting registered and filed correctly, not turning your sales data into bookkeeping entries.

The core difference

One way to think about it: hellotax deals with where you’re legally required to be registered and what you owe. Link My Books deals with getting your day-to-day sales data into your books once that’s sorted. They sit at different stages of the same overall problem rather than competing for the same job.

Which one do you actually need?

Roughly:

• Selling in one country, VAT situation already straightforward, using Xero/QuickBooks or spreadsheets: Link My Books is the more relevant piece — your main friction is manual reconciliation, not registration.
• Selling across multiple EU countries and unsure whether you’re over a registration threshold somewhere, or juggling OSS/IOSS and local registrations: hellotax addresses that directly.
• Selling at real scale across multiple countries and channels: it’s common to end up using both — hellotax to stay correctly registered and compliant, Link My Books to keep the resulting sales data flowing cleanly into your books.

If you’re not sure which situation applies to you, our 6-question selector tool asks about your regions, volume, and VAT situation and points you toward the more relevant option.

This is not tax or legal advice. Always confirm details directly with the provider and, where relevant, your accountant.

Related reading

• When Should Amazon FBA Sellers Move Off Spreadsheets for Bookkeeping?
• Connecting Amazon Seller Data to Xero or QuickBooks
• Multi-Channel Accounting for Amazon Sellers